Ambition deserves a good product.
That's a good idea.
A strong product.
Grip on the road
In between.
We connect market insight, design, engineering and production. So that your product is not only well thought out, but also works, can be made and suits your business.
Our view on product development ↓
We bridge the distance between
product ambition and production reality.
Our view on product development
Market × Product × ProductionA product shall:
more than
technical work.
It must be relevant to your client. Pass within your cost. And to be reliable.
That's where the tough choices come together. What functions really make a difference? What price level can the market bear? What does that mean for materials, technology, certification and production?
We think you should answer those questions together. Whoever solves them separately will soon discover that an attractive concept is too expensive, a prototype is difficult to scale or a supplier determines too much of the product.
That's why we look from the beginning past the design.
01The customer value must be clear.
More functions don't make a product better by itself. We help distinguish between what customers really need and what seems to be a good idea internally.
That means for usTranslate user insights into choices, priorities and a sharp product specification.
02The business case belongs at the design table.
Cost, volumes and investments influence the space for innovation. If they become clear after the design, important choices have already been made.
That means for usTarget cost, makeability and commercial consideration from the start.
03Production is part of the product.
A working prototype is an important step. Repeatable quality also requires appropriate processes, good suppliers and clear agreements.
That means for usConnect development with tooling, pilot series, supplier selection and quality.
The role we choose
You know your market.
We connect everything
What your product needs.
An independent partner on your side of the table.
You bring market knowledge, ambition and commercial choices. We connect the right specialists and monitor the coherence between product, costs and production.
So the original intention remains. From the first product decision to what eventually comes off the line. You direct your product, brand and intellectual property.
Market & ambition
Customer knowledge · business case · decisions
Connection & direction
Product choices · expertise · progress
Product & Production
Design · validation · quality
Your interest first.
Advice starts with what your product and organisation need. We make choices in development and production clear.
Proof before the next step
We test assumptions with research, prototypes and practical experience. Even if the outcome requires a different direction.
Clarity about responsibility
We'll agree in advance what's the next step, who's responsible for what and when you decide.
A strong foundation to build
Dutch design. Global knowledge.New ambitions.
Built on experience.
More than three decades of Dutch design and engineering knowledge, practical manufacturing experience and a network in Asia. The people, facilities and relationships are there. We'll build on that.
30+ year
Product innovation and industrialization.
Founded in Groningen in 1995.
65+ Specialists
In design, engineering and production.
250+ Client
From ambitious startups to multinationals.
100s products
Developed and industrialized.
3 locations
Wooden, Groningen and Singapore.
Pilot Factory
For prototypes, tools and small series.
Active in Asia since 2024
European product development linked to production partners in Asia.
Great Place To Work certified
Recognition based on feedback from our employees.
Close to the idea. Close to making.
In Houten and Groningen we connect design and engineering with practical knowledge of making. Our Pilot Factory makes prototypes, tools and small series tangible.
Thinking and making belong together
User experienceThe technique that makes it workThe parts that come togetherFrom outside to inside.
Every choice has implications for the whole.
Creativity is
with us No side business.
We want to know what happens when an idea hits the practice.
That's why our Pilot Factory in Groningen is in the middle of the story. Prototypes, tooling and small series help us to test assumptions and make choices concrete, before they are more difficult to change in production.
Our presence in Singapore and our network in Asia brings that same commitment to the production chain. We connect what is designed here with how and where it is made.
Discover our knowledge ›Coherence at every stage
All expertise ›The next step changes.
The involvement remains.
You can go through the whole process with us or board at the stage your product needs. We keep the connection to what comes before and what is necessary after.
Define
Market, customer value, product specification and target cost together form the basis for a product decision.
Develop
Design, engineering and prototypes translate that direction into a design that works.
Industrialise
Tooling, suppliers, quality and pilot series prepare the product for production.
Production
Production and quality control keep the connection between the agreed design and the delivered product.
What makes this cooperation possible
Watch our work ›
View Hable One ›Hable's market knowledge.
The knowledge of PEZY.
Hable brought insight into the user, product vision and market knowledge. PEZY helped translate this ambition into a product, with engineering, material choices, certification and the design of the production chain.
That's the cooperation we believe in: different expertises around one product, with a shared view of what it should mean for the user.
Read the story behind Hable One ›For ambitious startups and established brands
The people who make the difference
A shared drive.
Lots of different looks.
Good cooperation requires people who look beyond their own profession.
A designer looking for the engineer. A specialist who questions an assumption. A maker who shows why something else has to be done. That exchange makes our work better.
At PEZY curiosity, technical depth and pleasure come together in making. With room to learn and responsibility to deliver something good.
Discover work at PEZY ›Great Place To Work Certified
Based on the experiences of our employees.
Let's start with your question.
Where do you want?
With your product to go?
A market opportunity, a difficult product choice or the step towards production. Tell us what's going on. Then we'll see what your next step asks together.