Many hardware companies and innovation teams start a new product idea with real enthusiasm. The first concept looks promising, a demo convinces stakeholders, and the story sounds strong. But then reality hits and the project stalls. Ideas get stuck in discussions and analysis, technical mismatches surface too late, costs rise, and time to market slips away. Research shows that 40 to 90 percent of new products or projects fail in this phase, often due to silos, limited in house expertise, and late validation.
That is why PEZY is introducing the Break Through Session. It is an intensive, multidisciplinary intervention that gets stalled innovation or product development projects moving again. In a short time, you go from roadblocks to concrete, validated output: a clear direction with lower risk, a working prototype or demonstrator, plus a clear roadmap that can move straight into further development or production.
How it works in practice.
We bring together a broad in house team: designers, engineers, material experts, electronics specialists, and experts in prototyping and scaling to production. This team aligns directly with your specific challenge. Thanks to our own Pilot Factory, we can iterate, test, and validate quickly without external parties or waiting times. We embed sustainability and circularity from day one, so the outcome is not only innovative, but also future proof and aligned with EU regulations.
The key difference compared to traditional consulting firms is that you do not get vague reports or idea boards. You get measurable results: a tested prototype and a concrete action plan, end to end support from validation to production, and months saved with lower avoidable costs.
Who it is for.
The Break Through Session is designed for companies in the Netherlands and Europe that are actively innovating but do not have the full chain in house. Think of:
- SMEs and scale ups without their own engineering or prototyping team.
- Startups with a strong hardware, medtech, or consumer concept that need fast validation and manufacturable prototypes.
- Corporates running innovation projects where multidisciplinary expertise in design, engineering, materials, and circularity is missing.
These are the teams that experience daily frustration because the right knowledge, capabilities, and facilities are simply not available at crucial moments.
“We see well intentioned projects stall because the pieces of the puzzle do not fall into place in time,” says Henco Pezij, CEO of PEZY. “With the Break Through Session, we bring exactly those pieces in house. Fast, concrete, and without months of delay.”
Want to see how this can get your project moving again? Request a free one hour quick scan now. We review your roadblock, share quick wins, and provide tailored advice, with no obligation.
PEZY as your hardware partner, from concept to scale up.
Many companies do not fail because of their ideas. They get stuck when the journey from prototype to production becomes real. Functional robustness, manufacturability, suppliers, testing, documentation, and compliance start to dominate the timeline. At that point, you do not need another supplier for a single task. You need continuity and people who have done this before, with clear ownership from the first decisions all the way to stable production.
PEZY supports hardware ventures as an integrated partner. We combine product innovation, engineering, scaling to production, supply chain, and compliance in one team, so decisions align and execution stays under control. This helps you validate faster where it matters, make the right choices at the right time, and develop a product that works in the real world, can be produced repeatedly, and meets the requirements of your market.
PEZY is officially certified as a Great Place To Work™. This recognition is based entirely on feedback from our employees.