PEZY Define
Make the right decision before product development begins.
With our Define approach, we bring customer insight, technical feasibility, cost price, certification and production strategy together into one substantiated product decision. This way you know what to develop, what it may cost and whether you should proceed, adjust or stop.
These companies trust PEZY to turn their product into reality.
Development has started. The most important choices have not yet been properly made.
Too many ideas. No clear choice.
When everything is a priority, budget and talent get spread too thin. Projects continue because they are interesting, not because they have the strongest justification.
Assumptions become requirements.
An extensive product specification seems to provide certainty. Yet it is often filled with internal preferences, existing features, and assumptions customers never asked for.
The calculation comes later.
Development begins before cost price, margin, and expected volumes are clear. When the numbers hit the table, many costly product choices have already been made.
Everyone owns a part. No one guards the whole.
Marketing, design, engineering, procurement, and quality each work from their own responsibility. Between handovers, the product loses direction and coherence.
The project continues without proof.
Once time, money, and reputation have been invested, stopping becomes increasingly difficult. Activity feels like progress while key assumptions remain unproven.
Production arrives too late at the table.
Material choices, suppliers, certification, and production constraints are only considered once the concept has already taken shape. A strong design then returns as rework, delays, and extra costs.
The PEZY Product Decision Pack
Everything you need for a clear product decision.
PEZY brings all insights, choices and recommendations together in one Product Decision Pack. No separate studies or advice from different specialists, but one clear foundation for the next step.
Validated customer insight
What the user really needs, tested in practice. No assumptions, but evidence on which to base the product.
A clear product specification
One sharp definition: who it is for, what it must do, and which requirements are hard. So design, engineering and business stay on the same course.
Proof that the critical function works
The function the product stands or falls on has been tested and demonstrated. No prototype for show, but evidence for the decision.
Cost price and business case
What it costs to make, what it yields, and whether the business case holds at the intended volume.
Certification and production strategy
Which standards apply, which production path fits, and how to set up tooling and supply chain accordingly — before you get stuck.
Development plan and clear decision
A concrete plan with decision moments, so you know what the next step is — and why.
Know exactly what you're getting into
A clear path to a product decision
PEZY Define is not an open-ended advisory process. It is a clear, bounded process: three steps from question to substantiated decision.
Meet our Product Lead
You hold the reins. We keep everything together.
A good product decision requires more than individual specialists. Someone must ensure all questions are answered, choices remain connected, and everyone works in the same direction. That is the role of the PEZY Product Lead.
The Product Lead works as part of your team and alongside your own Product Owner, marketing team or technical organization. You make the decisions. The Product Lead prepares them, safeguards them within PEZY and engages the right expertise when needed.
Braster: breast examination at home
Making a medical device production-ready: technology, ergonomics, housing and app to market in one year.
View case
Philips OneUp: mopping without a bucket
From concept to a light, agile and manufacturable product — with clean water, battery and tanks in one compact mop.
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Skinly: skin analysis in the palm of your hand
From front-end innovation to production: a handheld with sensors and AI advice, ready for international studies.
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Revolve Wheel: foldable and rigid
A wheelchair wheel that takes up to 60% less space, with a mechanism that folds almost by itself.
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Wavin Tigris MX: a safe connection
Engineering, trial molds and industrialization for a fitting that can handle temperature, pressure and installation variation.
View case30+ years of experience in product development
Why PEZY?
A Product Lead is only as strong as the knowledge and practical experience behind it. That’s why your Product Lead is supported by our designers, engineers, production specialists, Pilot Factory in Groningen and our team in Singapore.
Houten, Groningen and Singapore
Design, engineering and production under one roof.
Pilot Factory
From first model to small series, in-house. In the PEZY Pilot Factory in Groningen we build and test prototypes and produce small series. This way we not only verify whether a design works, but also whether it can be produced efficiently and reliably. Issues surface early, improvements can be implemented immediately and the step to series production becomes smaller and more predictable.
30+ years
Product innovation since 1995.
Great Place to Work
Recognized based on feedback from our employees.
Ready to talk further?
Schedule a conversation or send us a message. We’re happy to think along with you about customer value, manufacturability and the next step.
Contact
Schedule an appointment
Choose a time that suits you. We’ll call or join you online at the table.
