Ambition deserves a great product.
A good idea.
A strong product.
Grip on the road
in between.
We connect market insight, design, engineering and production. So your product is not only well conceived, but also works, can be manufactured and fits your business.
Our view on product development ↓
We bridge the gap between
product ambition and production reality.
Our view on product development
Market × Product × ProductionA product must
do more than
work technically.
It must be relevant to your customer. Fit within your cost price. And be reliably producible.
This is where the difficult choices come together. Which functions really make a difference? What price level can the market bear? What does that mean for materials, technology, certification and production?
We believe those questions should be answered together. Solving them separately often leads to discovering later that an attractive concept is too expensive, a prototype is hard to scale up, or a supplier exerts too much control over the product.
That is why, from the start, we look beyond the design.
01Customer value must be clear.
More features do not automatically make a product better. We help distinguish between what customers really need and what internally seems like a good idea.
For us that meansTranslating user insights into choices, priorities and a sharp product specification.
02The business case belongs at the design table.
Cost price, volumes and investments influence the space for innovation. If those only become clear after the design, important choices have already been made.
For us that meansBringing target cost, manufacturability and commercial considerations into the process from the outset.
03Production is part of the product.
A working prototype is an important step. Repeatable quality also requires appropriate processes, good suppliers and clear agreements.
For us that meansLinking development with tooling, pilot runs, supplier selection and quality.
The role we choose
You know your market.
We connect everything
your product needs.
An independent partner on your side of the table.
You bring market knowledge, ambition and commercial decisions. We connect the right specialists and safeguard the coherence between product, cost and production.
This keeps the original intent intact. From the first product decision to what finally comes off the line. You retain control over your product, brand and intellectual property.
Market & ambition
Customer knowledge · business case · decisions
Connection & coordination
Product decisions · expertise · progress
Product & production
Design · validation · quality
Your interest first
Advice starts with what your product and organisation need. We make development and production choices transparent.
Evidence before the next step
We test assumptions with research, prototypes and practical experience. Even when the outcome calls for a different direction.
Clarity about responsibility
We agree in advance what the next step will deliver, who is responsible for what and when you decide.
A strong foundation to build on
Dutch design. Global manufacturing knowledge.New ambitions.
Built on experience.
More than three decades of Dutch design and engineering expertise, practical production experience and a network in Asia. The people, facilities and relationships are in place. We build on that.
30+ years
Product innovation and industrialisation.
Founded in Groningen in 1995.
65+ specialists
In design, engineering and production.
250+ clients
From ambitious startups to multinationals.
Hundreds of products
Developed and industrialised.
3 locations
Houten, Groningen and Singapore.
Pilot Factory
For prototypes, tooling and small series.
Active in Asia since 2024
European product development connected with manufacturing partners in Asia.
Great Place To Work certified
Recognition based on feedback from our employees.
Close to the idea. Close to making.
In Houten and Groningen we connect design and engineering with practical manufacturing knowledge. Our Pilot Factory makes prototypes, tooling and small series tangible.
Thinking and making belong together
The user's experienceThe engineering that makes it workThe components that come togetherFrom exterior to internals.
Every choice affects the whole.
Manufacturability is
for us not an afterthought.
We want to know what happens when an idea meets practice.
That is why our Pilot Factory in Groningen is central to the story. Prototypes, tooling and small series help us test assumptions and make choices concrete before they become harder to change in production.
Our presence in Singapore and our network in Asia bring that same involvement to the supply chain. We connect what is designed here with how and where it is made.
Discover our manufacturing expertise ›Coherence in every phase
All expertise ›The next step changes.
The involvement remains.
You can go through the entire process with us or join at the phase your product needs. We maintain the connection with what came before and what is needed afterwards.
Define
Market, customer value, product specification and target cost together form the basis for a product decision.
Develop
Design, engineering and prototypes translate that direction into a working design.
Industrialise
Tooling, suppliers, quality and pilot runs prepare the product for production.
Produce
Production and quality control keep the connection between the agreed design and the delivered product.
What makes that collaboration possible
See our work ›
See Hable One ›Hable's market knowledge.
PEZY's manufacturing expertise.
Hable provided insight into the user, the product vision and market knowledge. PEZY helped translate that ambition into a product, with engineering, material choices, certification and the setup of the production chain.
This is the collaboration we believe in: different expertise around one product, with a shared view of what it must mean for the user.
Read the story behind Hable One ›For ambitious startups and established brands
The people who make the difference
A shared drive.
Many different perspectives.
Good collaboration requires people who look beyond their own discipline.
A designer who seeks out the engineer. A specialist who questions an assumption. A maker who shows why something must be different. That exchange makes our work better.
At PEZY, curiosity, technical depth and pleasure in making come together. With room to learn and the responsibility to deliver something good.
Discover working at PEZY ›Great Place To Work certified
Based on the experiences of our employees.
Let's start with your question
Where do you want
to take your product?
A market opportunity, a difficult product decision or the step to production. Tell us what's happening. Then we'll look together at what your next step requires.