PEZY selected by FrieslandCampina Professional for new product development programme

PEZY has been selected by FrieslandCampina Professional for a new product development programme following a competitive pitch. The collaboration has now started and combines FrieslandCampina Professional’s market and application knowledge with PEZY’s technical and multidisciplinary product development expertise.

A great product starts with the right decisions. What does the user truly need? Which technical solution fits that need? Can the product be manufactured reliably and does it align with the commercial objectives? By connecting these questions from the outset, a clear route from ambition to realisation emerges.

Market insight and product development combined

FrieslandCampina Professional develops products and solutions for professional customers in the food sector, including chefs, bakeries, patissiers and industrial food producers. The organisation combines deep market and application knowledge with close collaboration with customers and partners. FrieslandCampina Professional operates from concrete needs in the market and translates these into new possibilities for food professionals and manufacturers.

Within the new collaboration FrieslandCampina Professional brings market, customer and application knowledge. PEZY connects these insights with product strategy, design, engineering, technical feasibility and production. This allows key product decisions to be taken early and keeps user needs, business goals and technical choices linked throughout the process.

Both parties are not yet sharing details of the project. What is clear is that it concerns a challenging product development assignment where different interests and disciplines come together.

Technical expertise with an eye for users and business

FrieslandCampina Professional particularly appreciates the way PEZY combines technical expertise with attention to users and commercial priorities. Peter Grugeon, President of FrieslandCampina Professional, explains the collaboration:

“At FrieslandCampina Professional, we value partners who combine deep technical expertise with a strong understanding of user needs and business priorities. PEZY has brought exactly that to our collaboration, helping us tackle complex challenges while accelerating progress toward impactful solutions. Their ability to work seamlessly with our team has been instrumental as we move together toward full-scale development.”

Peter Grugeon, President, FrieslandCampina Professional

That combination matches the way PEZY organises product development. A multidisciplinary team brings the relevant perspectives together and clarifies which choices are needed to make progress. Not every question requires a fully worked‑out design immediately. Sometimes first proof is needed that a critical function works. In other cases the priority is user interaction, cost price, manufacturability or preparation for production.

By addressing those questions in the right order, a team can develop with focus and avoid costly changes later in the process.

From a strong pitch to joint execution

The successful pitch marks the start of the collaboration. Teams from FrieslandCampina Professional and PEZY are now working closely together on the next steps. The focus is not only on the technical solution but especially on the coherence between the user, the market, the business case and eventual production.

For PEZY the project is also a welcome extension of its work in the food and FMCG sector. In this market products must not only function well and appeal to users; they must also fit within existing processes, meet strict requirements and be reliably manufacturable at scale.

We are proud of the PEZY team, whose expertise, sharp analysis and collaborative approach have earned the trust of FrieslandCampina Professional. The first steps have been taken and we look forward to the continuation of this collaboration.