PEZY Define
Make the right product decision before development begins.
PEZY Define brings together customer insight, technical feasibility, unit cost, certification and production strategy in one evidence-based product decision. This tells you what to develop, what it may cost and whether to proceed, adjust course or stop.
These companies trust PEZY to turn their product ideas into reality.
Development has started. The most important decisions have yet to be made.
Too many ideas. No clear choice.
When everything is a priority, budget and talent are spread too thinly. Projects continue because they are interesting, not because they have the strongest evidence behind them.
Assumptions become requirements.
A detailed product specification may appear to provide certainty. Yet it is often filled with internal preferences, existing features and assumptions that customers never asked for.
The financial case comes later.
Development starts before unit cost, margin and expected volumes are clear. By the time the figures are available, many costly product decisions have already been made.
Everyone owns one part. No one safeguards the whole.
Marketing, design, engineering, procurement and quality each work from their own area of responsibility. Between handovers, the product loses direction and coherence.
The project continues without evidence.
Once time, money and reputation have been invested, stopping becomes increasingly difficult. Activity feels like progress even though key assumptions remain unproven.
Production is involved too late.
Material choices, suppliers, certification and production constraints are considered only after the concept has taken shape. A strong design then returns as rework, delays and additional costs.
Clarity first. Then develop.
PEZY Define brings together the key commercial, technical and production decisions before development begins.
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Know what customers truly need.
Base the product on genuine customer insights rather than internal assumptions.
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Evidence that it can work.
Test the critical function before investing in full development.
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Know what the product may cost.
Make unit cost, margin, volumes and investments transparent early.
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Include production from the start.
Prevent material choices, certification and manufacturability from causing surprises later.
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Make a decision you can build on.
Decide with confidence whether to develop, adjust course or stop.
Product Decision Pack
Everything you need to make a clear product decision.
PEZY brings all insights, decisions and recommendations together in one Product Decision Pack. No separate studies or advice from different specialists, but one clear foundation for the next step.
Validated customer insight
What the user truly needs, tested in practice. No assumptions, but evidence on which to base the product.
A clear product specification
One clear definition: who it is for, what it must do and which requirements are non-negotiable. So design, engineering and business all follow the same direction.
Evidence that the critical function works
The function on which the product succeeds or fails has been tested and demonstrated. Not a prototype for show, but evidence for the decision.
Unit cost and business case
What it costs to manufacture, what it delivers, and whether the business case remains viable at the target volume.
Certification and production strategy
Which standards apply, which production path fits, and how to configure tooling and the supply chain accordingly—before you are locked in.
Development plan and clear decision
A concrete plan with decision points, so you know what the next step is—and why.
Know exactly where you stand
A clear route to a product decision
PEZY Define is not an open-ended advisory process. It is a clear, defined process: three steps from question to evidence-based decision.
PEZY Product Lead
You stay in control. We keep everything connected.
A sound product decision requires more than individual specialists. Someone must ensure that every question is answered, decisions remain connected and everyone works in the same direction. That is the role of the PEZY Product Lead.
The Product Lead works as part of your team, alongside your own Product Owner, marketing team or technical organisation. You make the decisions. The Product Lead prepares them, safeguards them within PEZY and brings in the right expertise when needed.
Braster: breast examination at home
Preparing a medical device for production: bringing technology, ergonomics, enclosure and app to market in one year.
View case
Philips OneUp: mopping without a bucket
From concept to a lightweight, manoeuvrable and manufacturable product—with clean water, battery and tanks in one compact mop.
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Skinly: skin analysis in your hand
From front-end innovation to production: a handheld device with sensors and AI-based guidance, ready for international studies.
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Revolve Wheel: foldable and rigid
A wheelchair wheel that takes up to 60% less space, with a mechanism that folds almost by itself.
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Wavin Tigris MX: a secure connection
Engineering, trial moulds and industrialisation for a fitting that withstands temperature, pressure and variations in assembly.
View caseWhy PEZY
Why PEZY?
A Product Lead is only as strong as the knowledge and practical experience behind them. That is why your Product Lead is supported by our designers, engineers, production specialists, the Pilot Factory in Groningen and our team in Singapore.
3 locations
Design, engineering and production under one roof.
Pilot Factory
From the first model to small-series production, all in-house.
30+ years
Product innovation since 1995.
Great Place to Work
Recognised based on feedback from our employees.
Ready to continue the conversation?
Schedule a conversation or send us a message. We would be glad to discuss customer value, manufacturability and the next step.
Contact
Schedule an appointment
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