Samsonite Inova: ribs that connect form and strength
A signature detail can do more than make a product recognisable. For the Samsonite Inova, PEZY developed side ribs that combine appearance and strength and worked with Samsonite to prepare them for mass production.
Introductie
Design with a structural function
The rib structure of the Samsonite Inova gives the suitcase both a distinctive appearance and strength. PEZY helped develop this combination for mass production.
Kernresultaten
Distinctive rib structure
A distinctive detail also gives the side wall functional strength.
Tested together
PEZY and Samsonite optimised the design in close collaboration.
Developed for mass production
The rib geometry was aligned with the suitcase's manufacturability.
01 · De uitdaging
A distinctive identity within a minimalist design
Samsonite developed Inova as a high-end luggage range for the Asian market.
The design had to be businesslike and minimalist, while also incorporating a distinctive, robust element. The challenge was to build that differentiation into the form itself and make it suitable for production.

02 · De rol van PEZY
Connecting design with functional strength
PEZY developed a distinctive rib structure on the side of the suitcase.
The undercut geometry gave the design its own identity while contributing to strength. A visual detail thus also gained a structural function.
PEZY
Development of the rib structure for appearance and strength.
03 · De aanpak en het inzicht
Testing and developing together
In close collaboration with Samsonite, the design was tested, optimised and developed for mass production.
The specific rib shape made manufacturability an essential part of development. The team therefore refined the form in relation to the intended production process.

04 · De oplossing
A distinctive side wall with a structural function
The ribs on the side form the distinctive element within the understated design.
The design thus combines the businesslike character of the luggage range with functional strength. Its technical development supports use in a product that must be manufactured in large volumes.




05 · Het resultaat
From design detail to a manufacturable luggage range
The result was an Inova design fully developed for mass production.
The collaboration with Samsonite also included innovations in rolling comfort, ease of use and smart features. This case focuses on the rib structure: a choice that combines appearance, construction and manufacturability.
Your product challenge
Can your design detail add functional value too?
We help align design and construction so distinctive details also prove their value in production and use.


