PEZY Define
Make the right product decision before development starts.
PEZY Define brings customer insight, technical feasibility, cost, certification and production strategy together into a single substantiated product decision. That way you know what to develop, what it may cost, and whether to continue, adjust or stop.
These companies rely on PEZY to make their product a reality.
Development has started. The most important decisions have not yet been made.
Too many ideas. No clear choice.
When everything is a priority, budget and talent are spread too thin. Projects continue because they are interesting, not because they have the strongest justification.
Assumptions become requirements.
A detailed product specification seems to provide certainty. Yet it is often full of internal preferences, existing features and assumptions customers never asked for.
The arithmetic comes later.
Development starts before cost price, margin and expected volumes are clear. When the numbers come to the table, many costly product decisions have already been made.
Everyone owns a part. No one protects the whole.
Marketing, design, engineering, procurement and quality each work from their own responsibilities. Between handovers the product loses direction and coherence.
The project continues without proof.
Once time, money and reputation have been invested, stopping becomes increasingly difficult. Activity feels like progress while important assumptions remain unproven.
Production comes to the table too late.
Material choices, suppliers, certification and manufacturing constraints are only considered once the concept has already taken shape. A strong design then returns as rework, delay and extra cost.
Clarity first. Then develop.
PEZY Define brings together the key commercial, technical and production decisions before development begins.
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Know what customers really need.
Base the product on real customer insights rather than internal assumptions.
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Prove it can work.
Test the critical function before investing in full development.
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Know what the product may cost.
Make unit cost, margin, volumes and investments clear early on.
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Include manufacturing from the start.
Prevent material choices, certification and manufacturability from causing surprises later.
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Make a decision you can build on.
Choose with confidence to develop, adjust or stop.
Product Decision Pack
Everything you need for a clear product decision.
PEZY brings all insights, choices and recommendations together in a single Product Decision Pack. Not separate studies or advice from various specialists, but one clear basis for the next step.
Validated customer insight
What the user truly needs, tested in practice. No assumptions, but evidence on which you can base the product.
A clear product specification
One sharp definition: who it is for, what it must do, and which requirements are non-negotiable. So design, engineering and business steer the same course.
Proof that the critical function works
The function the product stands or falls on has been tested and demonstrated. Not a show prototype, but evidence for the decision.
Cost price and business case
What it costs to make, what it delivers, and whether the business case holds up at the intended volume.
Certification and production strategy
Which standards apply, which production path fits, and how to set up tooling and supply chain — before you get locked in.
Development plan and clear decision
A concrete plan with decision points, so you know what the next step is — and why.
Know exactly what to expect
A clear route to a product decision
PEZY Define is not an open-ended advisory process. It is a clear, bounded process: three steps from question to a well-founded decision.
PEZY Product Lead
You remain in control. We keep everything together.
A sound product decision requires more than isolated specialists. Someone must ensure all questions are answered, choices stay connected and everyone works in the same direction. That is the role of the PEZY Product Lead.
The Product Lead works as part of your team alongside your own Product Owner, marketing team or technical organisation. You make the decisions. The Product Lead prepares them, safeguards them within PEZY and brings in the right expertise when needed.
Braster: breast screening at home
Bringing a medical device to production readiness: technology, ergonomics, enclosure and app to market in one year.
View case
Philips OneUp: mopping without a bucket
From concept to a lightweight, agile and manufacturable product — with clean water, battery and tanks in one compact mop.
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Skinly: skin analysis in your hand
From front-end innovation to production: a handheld with sensors and AI-driven advice, ready for international studies.
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Revolve Wheel: foldable yet rigid
A wheelchair wheel that takes up to 60% less space, with a mechanism that almost folds itself.
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Wavin Tigris MX: a secure connection
Engineering, prototype moulds and industrialisation for a fitting that withstands temperature, pressure and assembly variation.
View caseWhy PEZY
Why PEZY?
A Product Lead is only as strong as the knowledge and practical experience behind it. That’s why your Product Lead is supported by our designers, engineers, production specialists, the Pilot Factory in Groningen and our team in Singapore.
3 locations
Design, engineering and production under one roof.
Pilot Factory
From first prototype to small-series production, in-house.
30+ years
Product innovation since 1995.
Great Place to Work
Recognised based on feedback from our employees.
Ready to talk further?
Schedule a call or send us a message. We’re happy to advise on customer value, manufacturability and the next step.
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